AI visibility tool

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See Your Brand Through the Lens of AI.

Meltwater's AI visibility platform shows exactly how your brand, products, and competitors are being portrayed across leading AI Assistants and LLMs — including ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Mode, Google AI Overviews, and DeepSeek.
It captures real responses and reveals what’s being said, where information comes from, and how key narratives shift over time. 

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• Detect narrative shifts early for proactive response

• Rank brands, topics, or outlets driving the most change

• Spot reputation risks as they emerge in AI narratives

• Benchmark brand share of voice vs. competitors

• Track which outlets or links are influencing LLM responses

• Identify growing themes, people, and phrases shaping perception

For PR & Marketing professionals ready to lead the narrative.

AI brand monitoring that unlocks visibility into your brand, product, and competitors across major LLMs and AI models.

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Understand Your AI Presence

Analyze how top LLMs, like ChatGPT, Google AI Mode and Gemini, portray your brand by reviewing their responses and the sources they cite. Dive into the sources shaping your brand narrative.

Faster Detection of Risks

Identify early signs of inaccuracies, negative sentiment, or misleading narratives, and the sources influencing them, giving your team time to respond before issues escalate.

Smarter Comms Strategy

Shape more informed communications and content strategies by analyzing the tone and trends in what top LLMs are saying about your brand. Understand the top cited domains and turn insights into action, right within Meltwater's earned media management tool.

Competitive & Market Intel

Monitor how competitors are portrayed and uncover white space or emerging topics, helping you stay ahead of the narrative and refine positioning.

By 2026, AI will shape 30% of brand perception

Turn AI prompts into insights and act before your competitors do. 

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From prompt to power:Spot and stay ahead of emerging trends

Our AI is 20+ years in the making.

Since 2001 our suite of solutions across media, social and consumer insights have made us the industry partner of choice for global brands making an impact. Introducing AI functionalities and AI visibility tracking empowers companies with the best possible suite of solutions for Media Intelligence.

Meltwater’s AI Teammate, Mira

Meltwater's industry-leading AI integrates effortlessly into existing workflows and transforms raw data into actionable insights, enabling teams to make informed real-time decisions swiftly. Mira Studio helps you cut through noise and get answers grounded in billions of real-time signals from news, social and market sources.

AI Search and Visibility Tracking

Meltwater's AI visibility platform shows exactly how your brand, products, and competitors are being discussed across leading AI Assistants and LLMs. With 20+ years of experience with monitoring news and social media, we now serve brands with a holistic brand tracking with the introduction of GenAI Lens.

Ethical and Transparent AI Practices

Meltwater is committed to ethical AI usage, adhering to ISO certifications, with established ethical guidelines and a Scientific Advisory Board (SAB) to ensure responsible AI deployment.

Own your brand narrative with GenAI Lens.

LLMs are the new first impression of your brand. 

See AI responses and dig deep into analytics like brand sentiment, top people, products, places, and things referenced.

GenAI Lens gives you visibility across all major LLMs.

Turn AI searches into insights and action with Meltwater.

Be the first to know what users are saying and understand how to shape your brand narrative.

Setup Prompts

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Carefully selected prompts are the foundation of your AI visibility tracking. Our 20 years of experience in media monitoring support uncovering the prompts that matter the most. 

Monitor the performance of your competitors

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Uncover how you rank against competitors in your market.

Track the AI Models of your choice

Monitor how your brand and competitors appear in all major LLMs and AI assistants, including ChatGPT, Gemini, Perplexity, and others.

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Understand key cited domains and sources

Ensure you stay on top of the citations and sources that shape your brand visibility in AI models and searches. Build and refine your earned media strategy, right within Meltwater.

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Dig deep into analytics and build an even stronger strategy

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See AI responses and dig deep into analytics like brand sentiment, top people, products, places, and topics referenced. The trends section transforms LLM response reporting from static snapshots into a living view of how narratives evolve.

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Stay ahead of the competition.

GenAI Lens: Frequently Asked Questions

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How does GenAI Lens work?

GenAI Lens monitors how major AI systems respond to prompts about your brand. It captures:

  • The exact answers users see.
  • The sources and citations each AI relies on.
  • Metrics like sentiment, emotion, and keyword trends.
  • Shifts in brand, topic, or competitor visibility over time.

These insights are displayed in interactive dashboards within the Meltwater Suite, allowing teams to connect AI visibility with their media, social, and marketing data.

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What insights can GenAI Lens provide?

GenAI Lens delivers:

  • Source Insights: Which publishers or sites influence LLM responses.
  • Journalist Insights: Who is shaping the narrative through their content.
  • AI Summaries: Instant overviews of how LLMs answer key prompts.
  • Trend Tracking: How stories, topics, and competitors evolve across time.
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How does GenAI Lens integrate with Meltwater’s Suite?

GenAI Lens is built into Meltwater’s Media Intelligence Suite, giving you seamless access to cross-channel context.

You can:

  • Add cited outlets directly to media lists.
  • Connect AI insights with social listening, PR coverage, and influencer data.
  • Build unified reports that show AI-driven visibility alongside traditional media KPIs.
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How does GenAI Lens help protect brand reputation?

By identifying misleading, outdated, or negative narratives in AI responses early, GenAI Lens enables proactive corrections through PR, SEO, and content strategy. It’s an early-warning system for AI-driven misinformation, helping brands stay trusted and visible.

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How is GenAI Lens different from other AI monitoring tools?

Unlike standalone LLM trackers, GenAI Lens offers:

  • Multi-model coverage (90%+ of AI platforms).
  • Advanced enrichment with sentiment, emotion, and link extraction.
  • Suite integration with Meltwater’s global media and social database.
  • Explainability, so you know why AI models generate certain narratives.

Recognized as an Industry Leader.

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