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Own your brand narrative with GenAI Lens

GenAI Lens AI is a platform designed to help brands track, understand, and improve their visibility in all leading AI platforms, like ChatGPT, Google Search AI Overviews, and Anthropic Claude.

• Detect narrative shifts early for proactive response

• Rank brands, topics, or outlets driving the most change

• Spot reputation risks as they emerge in AI narratives

• Benchmark brand share of voice vs. competitors

• Track which outlets or links are influencing LLM responses

• Identify growing themes, people, and phrases shaping perception

For PR & Marketing professionals ready to lead the narrative.

AI brand monitoring that unlocks visibility into your brand, product, and competitors across major LLMs and AI models.

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Understand Your AI Presence

Analyze how top LLMs, like ChatGPT, Google AI Mode, and Gemini, portray your brand by reviewing their responses and the sources they cite. Dive into the sources shaping your brand narrative.

Faster Risk Detection

Identify early signs of inaccuracies, negative sentiment, or misleading narratives, and the sources influencing them, giving your team time to respond before issues escalate.

Uncover AI Citations

Identify the specific high-authority websites, sources, and journalists that AI models trust to shape their answers. Map narratives to external sources and detect content gaps.

Competitive Analytics

Transform raw LLM outputs into competitive strategy with Share of Model benchmarking, sentiment tagging, global geography selections, and AI-generated summaries for stakeholders.

Targeted Outreach

Use Meltwater's integrated journalist database to reach out to citing authors and influence the source material that feeds the AI training loop.

See how GenAI Lens helps you take control of your AI brand visibility

Image of the GenAI Lens product screen showing the AI insights, visibility score, and results for last 30 days.

Own your brand narrative with GenAI Lens.

LLMs are the new first impression of your brand. 

See AI responses and dig deep into analytics like brand sentiment, top people, products, places, and things referenced.

GenAI Lens gives you visibility across all major LLMs.

Turn AI searches into insights and action with Meltwater.

Be the first to know what users are saying and understand how to shape your brand narrative.

Setup Prompts

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Carefully selected prompts are the foundation of your AI visibility tracking. Our 20 years of experience in media monitoring support uncovering the prompts that matter the most. 

Monitor the performance of your competitors

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Uncover how you rank against competitors in your market.

Track the AI Models of your choice

Monitor how your brand and competitors appear in all major LLMs and AI assistants, including ChatGPT, Gemini, Perplexity, and others.

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Understand key cited domains and sources

Ensure you stay on top of the citations and sources that shape your brand visibility in AI models and searches. Build and refine your earned media strategy, right within Meltwater.

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Dig deep into analytics and build an even stronger strategy

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See AI responses and dig deep into analytics like brand sentiment, top people, products, places, and topics referenced. The trends section transforms LLM response reporting from static snapshots into a living view of how narratives evolve.

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Stay ahead of the competition.

GenAI Lens: Frequently Asked Questions

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What is Meltwater´s GenAI Lens, and how does it work?

GenAI Lens (GAIL) is Meltwater's LLM monitoring solution that tracks how your brand appears across major AI platforms like ChatGPT, Gemini, Perplexity, and Claude. The tool runs your custom prompts across multiple AI models every 24-48 hours, capturing their responses and analyzing how your brand, products, key people, and competitors are being represented. This gives you visibility into the "zero-click" search experience, where consumers increasingly make purchase decisions without ever visiting your website.

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Can we monitor ChatGPT brand mentions with Meltwater?

Yes. GenAI Lens monitors ChatGPT along with other leading AI platforms, including Google Gemini, Perplexity, Claude, and Microsoft Copilot. The AI brand visibility tool captures when and how your brand is mentioned in AI-generated responses, allowing you to track your presence across the AI ecosystem in one dashboard

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How is GenAI Lens different from other LLM tracking tools?

GenAI Lens combines LLM monitoring with Meltwater’s broader media intelligence capabilities. This provides a more complete view of brand perception across AI, news, and social, along with deeper source attribution and enterprise-grade scalability.

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How is Meltwater different from SEO tools??

Meltwater focuses on Generative Engine Optimization (GEO) rather than traditional Search Engine Optimization (SEO). While SEO tools help you rank in Google search results, Meltwater's GenAI Lens helps you understand and optimize your presence in AI-generated answers. The key difference: SEO is about search rankings; GEO is about being included and favorably positioned in the responses AI platforms generate. GenAI Lens shows you which sources AI models use to generate their answers, giving you insights into how to optimize your content strategy for AI visibility.

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How does GenAI Lens help protect brand reputation?

By identifying misleading, outdated, or negative narratives in AI responses early, GenAI Lens enables proactive corrections through PR, SEO, and content strategy. It’s an early-warning system for AI-driven misinformation, helping brands stay trusted and visible.

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Is my data secure when using GenAI Lens?

All data processed through GenAI Lens is stored within Meltwater's secure Snowflake Intelligence platform. The LLM models monitored by GenAI Lens do not train on or store your custom prompts. GenAI Lens simply queries public-facing AI platforms and analyzes their responses. This approach has been approved by Meltwater's Legal and Application Security teams, ensuring compliance with enterprise data governance standards.

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Can I add GenAI Lens to my existing Meltwater subscription?

Yes. GenAI Lens is available as a modular add-on to current Meltwater subscriptions. Your account manager can provide prorated pricing to add GenAI Lens immediately, and the tool will appear in your existing platform interface alongside your current monitoring, social listening, and analytics capabilities.

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How does Meltwater pricing work?

Pricing is flexible based on usage, features, and scale. Meltwater offers options to support both growing teams and enterprise programs.

Take control of your AI brand visibility.

LLM monitoring is not isolated. GenAI Lens sits alongside your news monitoring and social listening, turning AI data into a unified strategic asset. Monitor the present so you can shape the future.

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