1. Meltwater has an extremely large presence and capability to track all media, whereas Muck Rack largely focuses on larger publications.
2. Meltwater is designed to be a an all-in-one platform with media monitoring, analytics, reporting, social listening and engagement. Muck Rack does not have a strong social suite- no engagement nor influencer tools.
3. As a heavily-focused media contacts database, Muck Rack allows journalists to edit or exclude whichever contact information they choose.