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Do you understand your audiences? 

Our audience insights platform combines our best-in-class social-data stream with AI and human expertise, to uncover actionable insights that empower businesses to make better-informed decisions at every stage of the brand lifecycle.

More than 30,000 customers use insights from Meltwater's media monitoring and social media analysis tools to design and optimise their marketing and communication strategies.

Learn More about our Audience Insights Solution  

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Understand the audiences that matter

Compare your segments with industry baselines or other audiences. Create benchmarks against different segments, countries or even your competitors! It's a data deep-dive made easy with intuitive dashboards and easy to read graphics. 

Laser targeting

The platform sifts through thousands of social profiles enabling you to target the audience segments that matter most to your brand.

Clear reports

Get simple audience reports with detailed data such as user profiles, affinities, demographics and job roles. All presentation ready to help you demonstrate the potential ROI. 

Create unique segments

Target on a deeper level using machine learning and AI to piece together relationships between profiles in a few clicks, creating highly unique and brand specific segments.

Audience Segmentation

Understand the different groups talking about your brand online. Uncover what excites your target markets with insights into their interests, demographics, and consumer behaviors, powered by IBM Watson.

Audience Insights

Influencer Discovery

Different people motivate different groups. 

Find out which influencers resonate with your communities, and understand just how impactful those influencers are. Pinpoint your influencer marketing strategy by moving away from a 

one-size-fits-all approach.

Audience Insights

Audience-centric Social Listening

Market research is expensive and time-consuming. 

Once you understand who makes up your different audience groups, you can monitor all conversations they engage in to better grasp what they like, what they talk about, and how to market to them more effectively.

Audience Insights

Targeted Content Strategy

Finding the right message that appeals to different segments of your audience can be difficult. By being able to parse the content shared on social media by each of these communities, you can find out what resonates and craft your own content accordingly.

Audience Insights

Don't take our word for it. Take theirs...

The campaigns we have run with Audience through WWF’s @NatureDeal account, have improved our impressions and engagement rate, and directly contributed to a 12x increase in followers.

Joe Dix

Head of Digital, WWF International 


Granular targeting is your new secret weapon 

Join 30,000 leading companies making better informed decisions using relevant insights surfaced by the Meltwater media intelligence platform. Stay on top of billions of online conversations.

Meltwater, the #1 choice in media intelligence and social analytics software.

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