As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2022 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:
Total CEO Digital Footprint
CEO Communication Excellence
CEO Social Excellence
CEO Responsibility Excellence
CEO Investor Excellence
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Data Collection CEO Echo
Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater. All Excellence index values are based on three criteria:
How often the respective CEO is mentioned in a certain context
How many of those mentions were positive
How many engagements did those posts and articles received
“The expectations towards Marketers have changed. In today’s digital world understanding data has become an integral part of our work.
Knowing our customers, their interests, the media channels they use, the content they find relevant, as well as informing our media strategy based on insights and campaign reportings, will determine success.”
- Angela Wiesenmüller, VP Global Demand Generation, Meltwater
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