Mapping your customer journey in a measurable way can sometimes seem like a confusing and abstract task. But truth be told, companies often make customer journey mapping more complex than it needs to be. In reality, this involves a series of logical steps based on the collection of relevant data and then visualizing this data in a business intelligence tool like Tableau or Power BI.
By visually mapping your customer journey, you can pinpoint crucial moments that matter in the decision-making process, reduce purchase frictions, enhance customer experience and increase lifetime value.
Meltwater Customer Journey Mapping Dashboard
Meltwater's Professional Services team can support you with tracking, integrating, and visualizing all relevant brand touchpoints in an interactive real-time Customer Journey Dashboard.
We'll help you meet changing customer needs and identify decision-making barriers at every stage of the journey, so you can optimize experiences and meet growth ambitions.