Right now billions of conversations are taking place online, some that could unlock powerful insights for your business. But you can't find them if you aren't actively listening. With Meltwater, you can focus in on what's important, capture the mentions that matter and uncover the insights you've been missing.

Tap into the largest inventory of social data and news content in the industry to drive campaign planning, social media marketing, and measurement from a single source of truth.

• Social Listening & Analytics
• Social Media Management
• Consumer & Audience Insights
• Social Reports & Services

“It's important to have a broad understanding of what people are saying about your company. Sometimes, a negative review is helpful because that opinion is telling you something important which you might not have encountered before, and this gives us as a company the opportunity to deliver better products.”

"We didn't feel like our brand or our school name was necessarily being mentioned that much outside of the main media vehicles that we used regularly, which we monitored ourselves. But we wanted to increase our visibility in different markets, so if we're investing in increasing our visibility, then it made sense to invest in a tool to track that."

“Delivering quality, audience-focused content is imperative in an industry like ours. Our customers engage greatly in the Chinese social media space. We recognise that there is a wealth of valuable insights there to help us better understand them.”

Marketing Director, 

Metholatum China

Director of Marketing, 

Hong Kong International School

Digital Marketing Manager, Manulife-Sinochem

• Unlimited ad-hoc searches and results volume allows marketers to take data-driven insights and turn them into actionable results
• Research and monitor over 200 billion social media conversations as well as digital news media
• Instantly access live social mentions across multiple platforms and stay up to date on new market trends, no backfill required

Engage, publish and monitor news and social media from one platform.

• Monitor mentions and manage content for X, Instagram, Facebook, and LinkedIn directly from one platform
• New conversations are listed alongside historical conversations, so your team has context when engaging
• Measure social channel performance individually or aggregate data using cross-channel summaries

Meltwater’s Audience Insights offer an in-depth and interactive audience profiling solution. With full access to the Twitter firehose and data enriched by IBM Watson, you can take a deep dive into your different community segments:

• Analyze demographic shift over time
• Compare against competitor audiences
• Discover relevant communities

Analyze social media reports on a weekly, monthly or quarterly basis across global social networks. All reports highlight relevant KPI’s, such as audience growth, engagement rate, interaction ratios and more — delivered straight to your inbox.

• Social performance and competitors report
• Social media insight report
• Audience insights report

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