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Always-on consumer intelligence

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Meltwater brings market research into the social media age. By applying AI, data science, and market research expertise to a live feed of global data sources, we transform unstructured data into scientific predictions. 

Whether you’re a CMO, head of analytics, or brand manager, we will arm you with the intelligence you need to go beyond social listening and traditional market research methodologies.

Meltwater is designed to respond to the complex needs of large, global organizations. The platform is easily scaled to accommodate multiple users from within the business, and from external agencies. Companies such as Danone, EPIC Games, Lexus, and Burberry rely on Meltwater for consumer intelligence.

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Linkfluence Rebranded as Meltwater

On April 1st we transitioned the Linkfluence brand fully under Meltwater across our channels. 

Our product team will continue to operate as the Consumer Intelligence Center of Excellence of Meltwater to drive innovation and advancements within this category. Our product Radarly will of course continue to operate as normal and we will continue to include new features and data sources, to bring more value to our customers.


Always-on brand intelligence 

Linkfluence is an AI-powered consumer insights platform with social data at its core. It combines the immediacy of digital data with the rigor of proven consumer and market Insight methodologies. It gives you access to reliable, structured quantitative and qualitative intelligence at all times.

Unrivaled global data coverage

Welcome to the world’s largest focus group! Linkfluence gives you broad, deep data coverage and multilingual capability so you benefit from universal metrics in a single platform. We are unrivaled in China across APAC where we are the only vendor that maintains certifications & partnerships with all the regional and local social media players. For example, we are the only vendor outside of China with direct, compliant access to Sina Weibo data.

Use the technology behind the most successful brands

As market research experts and data scientists, we’ve spent over a decade serving the world’s most successful and diverse brands. We’ve built the same frameworks and data models into Linkfluence’s consumer insights platform and refined them to give you a competitive edge.

AI-Enabled Consumer Insights Platform

Transform your brand's potential

Join 30,000 leading companies making better informed decisions using relevant insights surfaced by the Meltwater Enterprise Intelligence Suite. Stay on top of billions of online conversations.

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