BRAND MONITORING SOFTWARE

Monitor Your Brand Online

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Protect your brand name by proactively monitoring and engaging in the conversations that influence the reputation of your organization.

Manage your brand perception in a digital world with the most comprehensive online reputation management software suite available
The most extensive news and social media tracking about your brand combined with real-time push notifications, make for a platform powerful enough to keep you ahead of the curve
More than 27,000 customers use insights from Meltwater's media monitoring and reputation management tools to design and optimise their PR and communication strategies.

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REPUTATION MANAGEMENT FEATURES

Global reputation management in a click

Improve your brand image online

Identify unhappy customers and turn them into brand advocates with targeted customer service outreach. Take a hands-on approach to improving your brand image with tailored tools.

Analyse your reputation

Track mentions of your brand, industry or competition across online media, news and social platforms for a 360 degree view of the conversations important to you.

Crush a crisis as it happens

Real-time push notifications alert your comms team of threats to your brand's reputation as they happen. Super-charge your crisis communications plan with 24/7 online listening capabilities.

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REPUTATION MANAGEMENT SOFTWARE

Super-charge your crisis comms plan

Customisable dashboards puts the results of your hard work on display. Drag in trending topics around your brand kickstarted by a campaign you launched. Drop a graph that shows how interactions with your brand had an uptick.

“We realized we were not adequately collating business intelligence, and were blind as to our mentions, or those of our partners, the industry at large or our competition. This naturally hampered our reaction time to industry trends and the market. In order to be a thought leader you have to shape the conversation, you cannot do that if you do not even know where the conversation is or how to start it.”

Babatunde Oyateru, Head of Communications & Marketing - Shelter Afrique

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Brand monitoring

Track Brand Mentions

Monitor for mentions of your brand, executive team, campaigns, and associated hashtags in real-time across news and social media using the keywords that relate to your brand.

Receive Real-Time Alerts

In moments of crisis, stay on top of breaking news related to your brand, competitors, or industry trends to have the context you need to make an informed decision.

Understand Consumer Sentiment

Don’t let negative sentiment have a negative impact on your business. Monitor and analyze media coverage and online conversations to determine how people feel about your brand.

React Instantly

Manual monitoring is time-consuming, but our AI-powered platform does the heavy lifting for you. And, the faster you know what’s being said, the faster you can respond to a situation.

What we monitor

Online News

We scan over 300,000 news sources globally. With customers in 125 countries, we have a local and global focus, so you’ll be covered wherever news breaks.

Podcast

We help you monitor over 25,000 podcasts on a global scale, with the ability to add podcasts to our capture network if we aren’t covering what you need.

Social Media

We allow you to monitor over 15 different social networks (including access to all of Twitter's content), blogs, and comments on news articles and product reviews.

Broadcast

We have several different options for TV and radio monitoring fully integrated into the Meltwater product, so we will make sure to recommend the one most appropriate to your region.

Print Media

With a network of fully-vetted global, regional and local print monitoring partners, you can rest easy knowing that if it’s on the printed page, you’ll receive it from Meltwater.

INDUSTRY LEADING REPUTATION MANAGEMENT TOOL

Build the reputation you want

Join 27,000 leading companies making better informed decisions using relevant insights surfaced by the Meltwater media intelligence platform. Stay on top of billions of online conversations.

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