In the financial sector, reputation, trust, and timely information are everything. Social media listening gives financial organisations a real-time window into 

• customer expectations
• investor sentiment
• emerging risks
• competitor movements.

Meltwater offers the most comprehensive social media reporting tools to drive your strategy. Add social listening to your suite and stay ahead of competitors!

Our suite of solutions is packed with tools to keep you competitive and enable you to execute marketing that makes an impact.

Enhance Your Customer Service

Monitor social media to identify and address customer issues promptly, improving satisfaction and loyalty.

Do Market Research That Matters

Gain insights into customer needs and preferences to inform service development and marketing strategies. Meltwater gives you cost effective insights quickly, so you can hunt more opportunities.

Manage Potential Crises

Detect and respond to negative sentiment or misinformation swiftly to protect brand reputation.

We turned to our social listening platform to uncover which topics are driving discussions in the financial sector. Based on the recent discussions, AI and machine learning are driving major shifts in the financial sector—from personalized services and smart banking features to automation that boosts efficiency and security. Fintech innovations like chatbots and recommendation engines are now central to the digital customer experience, with agentic AI emerging as a trend to watch. Our data reveals just how prominent these topics have become in industry conversations.

"Meltwater helps us with media monitoring and their influencer tool gives us the possibility to take a far more data-driven approach to PR, which is a determining factor for an international company such as Saxo Bank."

"We were using a different service for email alerts and Meltwater for monitoring, but when we saw what the new platform could do, we combined all of our usage on Meltwater."

FCT 

“Meltwater is a full package. Being able to have the platform and the professional services organization that you can trust is why I enjoy working with them so much.”

Western Union 

Saxo Bank

Real-Time Monitoring

Sentiment Analysis

Keep track of brand mentions, industry trends and changing consumer preferences.

Understand public perception to inform communication strategies.

Customizable Alerts

Data Integration

Receive notifications for specific keywords or topics.

Export insights via API for seamless integration with internal systems.

Meltwater uses the very latest social analytics algorithms to build detailed profiles of the audiences you want to target for your social media marketing campaigns. Based on specific interests, we can define audience segments and help you discover what each of them have in common with one another.

Social media analytics isn't just for data scientists! Our easy-to-understand dashboards provide real-time data from all of your social channels without any complications. If you're just looking for an update on your best-performing content, you don't need to worry about digging through spreadsheets or complex native analytics reports. Meltwater makes it simple - get the information you want, without any of the headaches!

Social media analytics can give you all the information you'll ever need about your competitors, helping you to stay ahead. Analyse their brand mentions to understand what consumers love and hate about them. Compare their social media marketing metrics to your own, so you can see what they're doing well and how you can evolve your own social media strategy to be more competitive. 

INDUSTRY LEADING SOCIAL LISTENING TOOL

Complete your Meltwater Suite with our powerful social listening solution and gain real-time insights that matter. Monitor public trust, uncover emerging risks, and identify new growth opportunities—based on the conversations shaping the financial world.

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