Meltwater’s social media monitoring tools can help you get to the heart of your customers’ wants and needs. By listening and analyzing those conversations you’ll be able to build a clear picture of their interests, attitudes and behaviors, enabling you to create more targeted and effective marketing campaigns.
On top: Visual enrichments let you gain insights about your brand in non-verbal/non-textual content posted on news, blogs, and Reddit. They allow you the ability to search the context of an image, rather than traditionally only text via newly dedicated boolean. E.g., search for your logo, celebrities & emotions or use gender, age group & memes classification.