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Join more than 30,000 customers using insights from Meltwater's media monitoring and social media analysis tools to design and optimise their marketing and communication strategies.
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As a trusted partner, we combine our technology with your internal processes to meet your organization’s unique objectives.
We are here for you 24/5 to solve your challenges - no matter how big or small.
Our easy to use, all-in-one solution works wherever you work—on both your desktop or your phone.
Understand the audiences that matter
Compare your segments with industry baselines or other audiences. Create benchmarks against different segments, countries or even your competitors! It's a data deep-dive made easy with intuitive dashboards and easy to read graphics.
The platform sifts through thousands of social profiles enabling you to target the audience segments that matter most to your brand.
Get simple audience reports with detailed data such as user profiles, affinities, demographics and job roles. All presentation ready to help you demonstrate the potential ROI.
Create unique segments
Target on a deeper level using machine learning and AI to piece together relationships between profiles in a few clicks, creating highly unique and brand specific segments.
Understand the different groups talking about your brand online. Uncover what excites your target markets with insights into their interests, demographics, and consumer behaviors, powered by IBM Watson.
Once you understand who makes up your different audience groups, you can monitor all conversations they engage in to better grasp what they like, what they talk about, and how to market to them more effectively.
Finding the right message that appeals to different segments of your audience can be difficult. By being able to parse the content shared on social media by each of these communities, you can find out what resonates and craft your own content accordingly.