Manage & Grow Media Relationships

Cultivating connections with journalists, bloggers and influencers is key for generating positive press. The catch? Building out robust media outreach targets takes time. Strategic automation gets you that time back to do what machines can't: make human connections.

• Distribute press releases
• Build & manage journalist relationships with our extensive media database
• Create custom reporting & prove ROI
• Manage & boost brand reputation
• Track all company PR
  

Join more than 30,000 customers using insights from Meltwater's media monitoring and social media analysis tools to design and optimize their marketing and communication strategies.

Access our journalist database containing 360,000+ global contacts from 30+ countries including the UK, US, China and Germany. Continuously updated with contact information at local, national and international level.

Easily manage groups of similar or related press contacts so your outreach can be targeted and personalised. Import your own PR lists to engage with alongside authors from our vast contact database.

Measure your message performance using key readership metrics from open and click through rates to the length of time each person spent reading your email. Monitor for new articles that are published as a result of your efforts!

Meltwater enables us to ramp up our media relations efforts and directly support key media coverage for our organization. It's important for us to build relationships, service different industries, and build awareness of our tech sector.

Jamil Karim

Director of Communications, CFIN

Our end-to-end Media Database and Relationship Management Platform allows communication and PR pros to:

• Find and access GDPR-friendly contact information for relevant media audiences.
• Distribute content directly to journalists or over the wire.
• Optimise communication by analysing the effectiveness of media and influencer outreach efforts.
• Develop strong relationships with media outlets, influencers, journalists and editors.

• Search for media contacts, build focused distribution lists, engage directly through personalised outreach, and measure the success of your press release all-in-one platform
• Benefit from our innovative Keyword Search feature which scans related content from authors so you can fine-tune your lists of contacts
• Analyze key press release distribution metrics such as open and click through rates, reading time and monitor for new articles that are published as a result of your efforts

Engagement data is an invaluable feedback loop that helps media relations practitioners understand the relevance of targeting and messaging. With our media database tool, you can measure your effectiveness by understanding who in your list of media contacts has engaged with the story you've shared, staying on top of key metrics including:

• Open rates
• Click-through rates
• Length of time each person spent reading your media outreach
• Bounces
• Unsubscribe rate

“We were able to create a globally consistent KPI framework that then made the shift from return on marketing objectives, all the way linking it to return on investment. It's an evolutionary journey and Meltwater has been part of it with us.”

Amit Naik, SVP, Global Head of Analytics, Shiseido

Create a list of journalists you can rely on. Starting with our media contact database, you can import your existing contacts.

With the push of a button,  export your complete media list and send your press releases directly via a customised email template.

For a PR professional today, finding the right journalists, bloggers, and thought leaders to share your message is complicated. Influencing them is even more complicated. And measuring results can seem impossible! 

Find out how our world class press database connects you to influencers with impact. 

Join 30,000 leading companies making better informed decisions using relevant insights surfaced by the Meltwater media intelligence platform. Stay on top of billions of online conversations.

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