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Powered by personalized AI, end-to-end influencer marketing solution builds an intelligence layer around your brand — learning from your briefs, campaigns, and results to drive smarter decisions at every stage.

• Grow your community with AI-powered creator discovery 
• Track performance across creators, campaigns, and markets 
• Manage your influencer network in one CRM
• Streamline global payments with fast, compliant transactions

“Meltwater has significantly improved our ability to measure the impact of our campaigns, especially in influencer marketing. We can now track reach, engagement, and return on investment with greater accuracy, allowing us to optimize our strategies.”

“Meltwater allows us to personalize our social media approach. Above all, it shows that the brand is interested in the customers...We use [Meltwater] almost every day to search for micro and nano influencers.”

“While reach and engagement metrics were important measures for this campaign, it was vital to ensure we achieved consistent messaging across our influencer network, which Meltwater enabled us to do at scale."

Chloé Allègre,  Social Project Manager | Domino’s Pizza

Damian Young, General Manager of Marketing | Chobani

Silvia Villalobos, Coporate Marketing Director | Grupo Numar

Use AI to identify the right creators for your brand. Search by topic, keyword, or visual style to find influencers who fit your voice, values, and aesthetic. Get instant summaries and insights to quickly assess fit. With built-in AI recommendations and similar-creator suggestions, effortlessly scale your network and build your community.

From research to reporting, your influencer workflow runs in one platform. AI-powered discovery and vetting, briefs and approvals to keep campaigns moving. Unified dashboards for analysis and to showcase ROI. With streamlined workflows and cross-market visibility, your team can collaborate more effectively with a complete view of your influencer marketing programs.

Our influencer CRM gives you a complete picture of every creator relationship. Access communications, contracts, notes, deliverables, performance data, and campaign history in one centralized place, organized with tags, tiers, and custom fields. With visibility across creators and campaigns, you can build long-term, high-impact partnerships.

Send fast, secure payments to creators worldwide. With an in-app influencer payment tool, you can manage wallets, track spend, and stay compliant. Bring campaign and payment workflows together to save time while strengthening relationships and trust.

From one-person departments to global organizations, Meltwater’s influencer management platform is built to support teams of all sizes.

Meltwater is the only vendor to be named a Leader in both the IDC MarketScape for both Enterprise and SMB companies.

Influencer Management for SMB Companies

Influencer Marketing Platform for Large Enterprises

How does Meltwater's influencer marketing prove ROI?

Meltwater influencer marketing proves ROI through comprehensive performance metrics, including engagement rates, reach, and Estimated Media Value (EMV). Meltwater influencer marketing capabilities include campaign-level reporting showing engagement, conversions, and sales attribution through Shopify integration. You can track which influencers and specific posts generate the most sales and calculate true campaign ROI.

Does Meltwater provide an all-in-one influencer marketing platform?

Yes. Meltwater is a full-cycle influencer marketing management solution that covers discovery and vetting, campaign management, centralized communications, content approval workflows, payment processing, product gifting, and comprehensive reporting.

How does Meltwater compare to other influencer marketing platforms?

Meltwater’s influencer marketing solution combines the world's largest creator database (30M+ profiles) with enterprise-grade campaign management, AI-powered discovery, fraud detection, e-commerce integrations, and unified reporting—all within the Meltwater media intelligence ecosystem. Unlike standalone tools, Meltwater connects influencer performance to broader PR, social, and competitive intelligence for strategic decision-making.

Does Meltwater's influencer marketing work globally, or just in certain markets?

Meltwater’s influencer marketing solution offers robust global coverage with particularly strong data in North America, Europe, Latin America, and growing markets in APAC and MEA. We support influencer discovery and campaign management in 190+ countries, with localized search capabilities in dozens of languages to help you find region-specific micro and nano influencers.

Does Meltwater influencer marketing support payments and contracts?

Meltwater’s influencer marketing solution offers integrated payment processing through partnerships with Tipalti and Gigapay. This enables brands to pay creators globally in their local currency with automated tax compliance. Brands can also upload contracts, set payment milestones, and manage invoicing directly within the platform, eliminating the need for separate financial tools.

How does Meltwater pricing work?

Pricing is flexible based on usage, features, and scale. Meltwater offers options to support both growing teams and enterprise programs.

Discover authentic creators, manage campaigns end-to-end, and prove influencer ROI with Meltwater.

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