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SCALE-UP YOUR INFLUENCER MARKETING CAMPAIGNS

Industry-Leading Influencer Marketing Platform

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Streamline every part of your influencer marketing—from creator discovery to reporting—in one platform. Built for global PR teams, Meltwater makes it easy to manage, pay, and scale your programs in-house.


Click to learn more: 

→ The Meltwater Difference
→ Customer Testimonials
→ Key Features
→ Interactive Product Tour
→ AI-Powered Features

Trusted by Leading Brands

The Meltwater Influencer Marketing Difference in Numbers

$1.4M

307%

$939K

80%

The amount that brands avoid in crisis management costs. 

On average, brands that partner with Meltwater triple the return on their investment (ROI).

The average influencer & creator costs that customers save.

The percentage of employee efficiency gains that influencer management teams experience.

These findings come from a commissioned study conducted by Forrester, providing trusted, data-backed trends and benchmarks to inform your influencer marketing strategy.

Why Brands Choose Meltwater's Influencer Marketing Suite

“Meltwater allows us to personalize our social media approach. Above all, it shows that the brand is interested in the customers...We use [Meltwater] almost every day to search for micro and nano influencers.



“While reach and engagement metrics were important measures for this campaign, it was vital to ensure we achieved consistent messaging across our influencer network, which Meltwater enabled us to do at scale."


“Meltwater has significantly improved our ability to measure the impact of our campaigns, especially in influencer marketing. We can now track reach, engagement, and return on investment with greater accuracy, allowing us to optimize our strategies.”

Silvia Villalobos

Chloé Allègre

Damian Young

Coporate Marketing Director

Grupo Numar

Social Media Project Manager

Domino's France

General Manager of Marketing

Chobani

Key Influencer Marketing Features

Track Influencer Performance

Report & Analyze

Centralize tracking of all creator content to easily showcase ROI, whether at the brand level or across markets.

  • Keyword and Tag Tracking
  • Campaign Organization
  • Flexible Reporting
  • Actionable Insights
  • Tracking & Conversions
Centralized CRM Database & Comms

Influencer Relationship Management

A central database for all your creators, where you can access custom data, track communications, manage deliverables, and streamline campaign tasks.

  • Centralized Messaging
  • Share Campaign Briefs
  • Content Approval Workflows
  • Handle User Agreements 
  • Data Management 
Streamline Influencer Payouts

In-App Payments & Admin

Reduce friction by streamlining influencer payment process and improve relationships.  

  • Manage Your Wallet
  • Easy Payment System
  • Instant Payment Processing
  • Cost-Savings 
Scale Your Influencer Network

Community Growth & Discovery

Build a curated influencer community by identifying niche influencers tailored to your brand using data-driven insights.

  • AI-Powered Influencer Recommendations
  • Similar Influencers Lists
  • Visual Search 
  • Topic & Keyword Search

Experience our Influencer Marketing Solution Now

Watch the self-guided product tour and see the magic of Meltwater's Influencer Marketing solution in action.

Influencer Marketing Powered by AI

Sentiment Analysis
Custom Scoring

Visual Search

Find Similar Influencers

Suggested Influencers

Content Filters

Discover influencers and search based on matching images

Influencer suggestions based on past collaborations

Find similar influencers to target profiles

Vet and analyze content easily with topic filters

Unparalleled Data Access

Topic Classification for Discovery

True Reach & Influence Score

Discovery Search Prompts

AI-Vetting

Forecast views and influence across social networks

Faster discovery with suggested topics and Visual Search prompts

Evaluate Influencers using brand-aligned insights

Find relevant influencers for every topic

Ready To Scale Your Influencer Marketing Strategy?

Join gloabl leading companies making better informed decisions using relevant insights surfaced by the Meltwater suite. 

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