The Ultimate [Keyword]

Effortlessly track and analyze mentions of your brand across the entire social web with real-time and historical access to trillions of conversations.

• Capture every brand mention
• Understand your social data & audience
• Detect & manage crises
• Automatic reporting
• Unlimited historical data

Comprehensive Market & Competitive Insights

Conduct ad-hoc historical research, competitive benchmarking, and market intelligence gathering.

Audience & Content Optimization

Analyze consumer behavior, segment audiences, and refine content strategies.

Advanced Analytics & Reporting

Compare brands, keywords, and trends with custom dashboards, reports, and owned/earned analytics.

Seamless Data Integration & Access

Export insights via API and customize user lists or audience types.

Proactive Crisis & Compliance Management

Monitor conversations, detect risks, and ensure security and compliance.

Build Authentic Brand Influencers

Find real influencers who truly impact your market with tools to analyze conversations and audience authenticity.

Our Customers

"Our goal is to better listen to our community and know what they care about. Using Meltwater not only keeps us informed, but it allows us to interject our thought leaders into the conversations where they can make the biggest positive impact for ODU."

— Giovanna Genard, Assistant VP for Strategic Communication and Marketing, Old Dominion University

What is social listening?

Social listening is the practice of identifying when a particular keyword or term is mentioned on social media channels. Often companies employ social listening to spot when consumers are talking about their brand on specific platforms, but it can also be used to find social mentions of any topic you are interested in researching.

What is the difference between social listening and social monitoring?

The two terms are often used interchangeably and can mean the same thing. However, sometimes people use “social monitoring” to refer to the practice of monitoring somebody’s social media usage, either in the context of employees in the workplace, or parents monitoring their child’s social activity.

How can social listening increase customer advocacy?

By listening to social media conversations about your brand, it’s possible to get deeper insights into how people really feel about your products and the service you offer. Smart businesses can use this information to make improvements that are focused on customer advocacy.

Which social media channels does Meltwater monitor?

Our social listening platform covers the full X Firehose, public Facebook pages, Instagram, YouTube, Reddit, blogs, discussion forums, consumer reviews websites, and podcasts. Users also benefit from Meltwater’s market-leading media monitoring service, which adds online news, print and broadcast media to the platform.

Making Better Informed Decisions Using Insights From Social Media Listening

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