This report allows you to step back from monitoring news and social media to give you insights into trends, drivers, influencers and see a birds-eye view of social media for brand health, competitive benchmarking, marketing strategy, and product development.
With a few clicks, create presentation-ready reports without touching a spreadsheet. Compare key metrics over time with stunning visualizations, benchmark numerous competitors, showcase increased web traffic with Google Analytics, and customize to match your brand!
With full access to the Twitter firehose and data enriched by IBM Watson, gain an in-depth and interactive analysis of your audience. Find influential handles that are the most unique or have the closest affinity with an audience, analyze segments and drill-down to find hyper-targeted groups. Discover their demographics and consumer habits to strategically define your online advertising strategy, and uncover the most popular hashtags and media types that perform best with each segment across publications they visit and social media posts they interact with to create customized messaging.
Digital Marketing Insights combine search traffic, web visits, news/editorial, social, and ad-spend data to provide a line of sight that informs content and campaign strategy. Monitor your competitors paid advertising spend. Discover insights about the keywords they bid on and the news and content driving the most traffic. Surface the specific insights from topics and keywords that are driving people to websites having the greatest impact in your industry across paid and organic in a single report. Have a line of sight through various data points, comparing the relative influence of those bids across news and social channels to optimize spend. Understand news driving the most traffic.
For firms with complex reporting needs, Meltwater's team of industry experts can craft custom enterprise reports. Receive top tier measurement consultation and custom reporting solutions to showcase how your media outreach and coverage impacts your business, tailored to different programs, departments or stakeholders. This include a combination of human sentiment analysis customized to your specific business criteria and manual reporting options available such as hand-curated content tagging.
Analyze the business impact of a single press release, news article, or blog post by viewing article engagement across social channels and geographical regions. Analyze social share data, create reports for press releases, blog posts or any other content with a URL, in seconds, and track the web traffic generated by your content with Google Analytics integration.
